Brasserie Des 3 Lacs
Enges (NE)
New packaging for the brewery
The needs
Brasserie des 3 Lacs is a microbrewery based in Enges in the canton of Neuchâtel since 2013. With a breathtaking view of the lakes of Morat, Bienne and Neuchâtel, it specialises in producing beers inspired by Belgian tradition, available in six different varieties: Jurassic Ale, Gaule, Dikkenek, Trilogie, Ange and Rustique.
To optimise the visual appeal of its products, the brewery wanted to improve its labels to make them more dynamic and narrative.
Our approach
For the label redesign, at our client's request, we collaborated with a talented Neuchâtel illustrator, Marc Ferrario, alias Mandril. He prepared six magnificent boards incorporating parodies of pop culture and regional references. He succeeded in bringing the dynamism and narrative spirit that Brasserie des 3 Lacs was looking for.
Once the drawings were received, we carefully worked on the label layout using custom typography, specially refined to evoke the artisanal authenticity of Brasserie des 3 Lacs beers.
To complete the packaging, we integrated on the side of each bottle a story corresponding to the variety, along with general information. To reinforce the traditional aspect of craft beer production, we selected a rustic serif typeface.
Before
After
